Two-thirds of UK business leaders surveyed said innovation was important to their organisation's success

PA Consulting Innovation Report (2017)

The PA Consulting Innovation Report findings are clear: most UK business leaders recognise the importance of innovation; this is a significant shift from previous years when innovation was often seen as a luxury or an optional extra. Now, however, it is recognised as a vital component of success. The report's authors attribute this change to the increasingly competitive nature of the global marketplace. With businesses operating in an ever-more connected world, those that fail to innovate will quickly fall behind; this is likely to result in increased investment in innovation programmes in the coming years as organisations strive to stay ahead of the curve.