Active listening is a communication technique that involves hearing, understanding, and responding to what someone else is saying. In the context of new product development, active listening can help ensure that all stakeholders are on the same page and that the final product meets everyone's needs. In addition, you can gain valuable insights into their perspectives and motivations by genuinely listening to what others are saying. This, in turn, can help you make more informed decisions about the project's direction. Active listening requires patience and attention, but it is an essential skill for anyone involved in new product development.