Algae farming is the cultivation of algae for use in a variety of products. Commonly cultivated species of algae include Spirulina, Chlorella, and Haematococcus. Algae can be used for many purposes, including as a food supplement, animal feed, and biofuel. In the context of new product development, algae farming can be used to create novel products or to improve existing ones. For example, algae-based plastics and cosmetics are under development. Moreover, by introducing new strains of algae into the market, farmers can create products with unique properties. Algae farming thus has the potential to revolutionise the way we live and work.