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Benchmarking

In product development, benchmarking is the process of comparing a product against its competitors in order to assess its strengths and weaknesses. This can be done in a number of ways, but often involves deconstructing the product and analyzing its components side-by-side with those of its rivals. Benchmarking can be an invaluable tool in the product development process, helping to ensure that a product is as competitive as possible. It can also help to identify areas where a product can be improved, either in terms of its design or its manufacturing. In short, benchmarking is a key part of developing high-quality products that meet the needs of consumers.

In product development, benchmarking is the process of comparing a product against its competitors in order to assess its strengths and weaknesses.

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