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Boston Matrix

The Boston Matrix is a tool used by businesses to help them make decisions about product development. It is based on the concept of market share and growth potential. The matrix consists of four quadrants: Question Marks, Stars, Cash Cows, and Dogs.

Question Marks are products with high growth potential but low market share. Stars are products with high growth potential and high market share. Cash Cows are products with low growth potential but high market share. Dogs are products with low growth potential and low market share. The idea is that businesses should focus their resources on Question Marks and Stars, as these are the products with the greatest potential for success.

Cash Cows should be milked for all they are worth, but there is no point in investing heavily in them as they are not going to grow. Dogs should be either sold or discontinued, as they are not going to generate any significant income for the business.

The Boston Matrix is a tool used by businesses to help them make decisions about product development. It is based on the concept of market share and growth potential.

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