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Business-to-Consumer (B2C)

Business to Consumer (B2C) refers to new product development, marketing, and sales of a company's goods and/or services to individual consumers. It is one type of business model which contrasts with Business-to-Business (B2B), where products and/or services are sold from one company to another.
In the B2C model, businesses focus on targeting and selling to individual consumers who will use the product or service for personal, non-business purposes. Developing a new product or service that meets the needs and wants of these individuals can be challenging, as there is typically less market data available on them than there is on businesses. To successfully market and sell to consumers, companies must first understand what motivates them and what needs they are trying to satisfy.
Once a new product or service has been developed, businesses must create a marketing campaign to reach and resonate with their target consumers. This typically includes advertising through various television, radio, print, or online channels. In addition to developing an effective marketing strategy, businesses must ensure that their sales process is efficient and convenient for consumers. This may include having a vast distribution network or providing multiple purchases.

Business to Consumer (B2C) refers to new product development, marketing, and sales of a company's goods and/or services to individual consumers.

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