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Concept Screening

Concept screening is a crucial step in the new product development process. It is the process of evaluating ideas and concepts to determine which ones are worth pursuing. Concept screening can save time and resources by helping to eliminate poor ideas early on.

There are many benefits to conducting concept screening, including:

  • avoiding costly mistakes by quickly eliminating poor ideas
  • getting feedback from experts to improve the quality of the remaining ideas
  • developing a better understanding of customer needs and wants

The concept screening process typically involves conducting market research, defining criteria for success, and then evaluating each idea against those criteria. You can consult experts such as marketing professionals, engineers, and designers during this process.

While concept screening is a critical step in new product development, you must consider some risks. These include:

  • missing out on good ideas because they don't meet all of the criteria
  • relying too heavily on subject matter experts, which can lead to bias
  • taking too long to screen ideas, which can lead to missed opportunities

There are a few common mistakes that you can make during concept screening. These include:

  • not involving enough stakeholders in the process
  • not setting clear criteria for success
  • failing to re-evaluate ideas as new information is learned
  • not being open to changing the scope of the project based on feedback from concept screening

Concept screening is a vital step in the new product development process. By taking the time to screen ideas, companies can avoid costly mistakes and better understand customer needs.

Concept screening is a crucial step in the new product development process. It is the process of evaluating ideas and concepts to determine which ones are worth pursuing.

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