Consumer panels are groups of consumers in specific sectors recruited by research companies and agencies to answer particular research questions relating to product tests
In product development, a consumer need is a problem that the consumer would like to have solved. It is also what consumers would like a product to do for them.
The consumer market is the market for goods and services purchased by individuals and households rather than businesses.
In the context of product development, a consumer is defined as the most generic and all-encompassing term for a firm's targets.
