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Culture-Driven (or Autonomous) Innovation

Autonomous innovation is a type of innovation that is not reliant on either the owner or the people in the organisation. This means that the innovation culture is self-sustaining and does not rely on any one individual or group within the organisation. This type of innovation is often seen in organisations that have a deep understanding of their customers and the market. They are able to continually create new products and services that meet customer needs.

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