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To create successful new products, companies need to adopt a customer-centric approach.

How and Why You Should Develop New Products with a Customer-Centric Approach (Every Time Without Fail)

How and Why You Should Develop New Products with a Customer-Centric Approach (Every Time Without Fail)

In order to combat confirmation bias, it's important to use different thinking hats in order to get a more objective perspective on your product.

The Six Thinking Hats: How You Can Combat Confirmation Bias When Developing New Products That Customers Will Love

The Six Thinking Hats: How You Can Combat Confirmation Bias When Developing New Products That Customers Will Love

There is always a lot of debate in the business world about whether innovation or customer satisfaction is more important.

Innovation or Customer Satisfaction? The Importance of Meeting Both Objectives

Innovation or Customer Satisfaction? The Importance of Meeting Both Objectives

Customer satisfaction research is a type of market research that measures customers’ experiences with products or services.

What is customer satisfaction research?

What is customer satisfaction research?

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