Product development is essential for any company that wants to stay competitive and bring new, innovative products to market. To be successful, product development needs to be a well-coordinated effort that involves not only engineering but also marketing, sales, and other functions. Forward engineering is a methodology that can help to ensure that product development efforts are focused on the right goals. The basic idea of forward engineering is to start with the customer's needs and work backward from there. By understanding the customer's pain points and desired outcomes, companies can develop products that address those needs in an innovative way. Forward engineering can help to ensure that product development efforts are customer-centric and results-oriented, leading to more successful products.