In the context of product development, the Moscow Matrix is a tool used to assess the viability of a product idea. The matrix is named after the four criteria that are used to evaluate the idea: market, technology, organization, and cash. The market criterion assesses whether there is a need or desire for the product in the marketplace. The technology criterion assesses whether the product can be developed using existing technology or if new technology needs to be developed. The organization criterion assesses whether the company has the resources and capabilities to develop and commercialize the product. The cash criterion assesses whether the project is likely to be profitable. Ideas that meet all four criteria are considered viable and are given priority for development. Ideas that do not meet all four criteria are considered non-viable and are typically shelved.