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A paradigm is a set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them. In the world of product development, a paradigm can be seen as a set of guiding principles that dictate how a product is designed and built. For example, the traditional waterfall model of product development assumes that all requirements must be known up front in order to create a successful product. In contrast, the agile paradigm assumes that requirements will evolve over time and that products must be constantly adapted to meet changing user needs. While there is no one right way to develop products, paradigms provide a useful lens for understanding the different approaches that can be taken.

Paradigms are important in product development because they provide a framework for thinking about how products are designed and used.

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