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Qualitative Market Research

Qualitative market research is a type of research used to gain an in-depth understanding of consumers' attitudes, beliefs, and behaviours. It is typically used in the early stages of product development to help identify unmet needs and understand how consumers think about a product or service. Qualitative market research can take many forms, including focus groups, one-on-one interviews, and ethnographic studies. While it can be more expensive and time-consuming than quantitative research, it can provide invaluable insights into how consumers think and feel about a product or service.

Qualitative market research is a type of research used to gain an in-depth understanding of consumers' attitudes, beliefs, and behaviours.

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