Quantitative market research is all about numbers. It’s gathering data about a target market to understand their needs better and wants. This type of research is often used in the product development process to help companies decide what products to develop and bring to market. Market researchers will often use polling or survey methods to gather quantitative data. Researchers can then analyze this data to determine key trends and patterns. As a result, quantitative market research can be an invaluable tool for companies that want to ensure they are developing products that will meet the needs of their target market.