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Time to Market (TTM)

Time to market (TTM) is the length of time it takes from the beginning of a product development project to when the product is available for purchase by consumers. The shorter the TTM, the better, as it allows companies to get their products to market quickly and capitalize on any early adopter advantage. There are a number of ways to shorten TTM, such as streamlining the product development process, using lean manufacturing methods, and outsourcing production. Regardless of the approach taken, reducing TTM can be a key competitive advantage.

Time to market (TTM) is the length of time it takes from the beginning of a product development project to when the product is available for purchase by consumers.

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