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VRIO (Value, Rarity, Imitability, Organisation) Analysis

You're a business owner, and you want to make sure that your company has a sustainable competitive advantage.

But what is a sustainable competitive advantage? And how can you be sure that you have one?

VRIO analysis is the answer. This business tool can help you determine whether your company has any valuable, rare, imitable, or organised competitive advantages. If you do have any of these advantages, the VRIO analysis can help you figure out what they are and how to keep them going.

The VRIO analysis can help businesses determine whether they have any sustainable competitive advantages and if so, what those advantages might be.

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