A workshop is a collaborative session in which product developers, designers, and other stakeholders discuss and iterate on ideas. The focus is on generating new ideas, rather than on critiquing or finalizing them. Workshops can be used to generate ideas for new products, to explore ways to improve existing products, or to assess the feasibility of proposed changes. They usually involve a mix of individual work and group discussion, and they often make use of brainstorming techniques such as brainwriting and Mind Mapping. Workshop participants typically include people with different areas of expertise, so that a variety of perspectives can be considered. The goal is to generate a large number of ideas that can be further refined and developed.
Do you have an excellent idea for a brand but don't know where to start? Are you looking for a creative way to develop new branding concepts?
Ever have a great idea while showering? It turns out you're not alone! But what's the difference between ideation sessions and shower thoughts? Read on to find out.
Why you should hold a facilitated product development workshop with your team to maximise your return on investment.
In this post, we’ll discuss the eleven benefits of ideation for your team or business.
Ideation workshops are a great way to come up with new product ideas, but what do you do with them afterwards? Here's a look at the typical outcomes of a workshop.
In this article, we'll try and explain what a workshop facilitator does in the context of new product development projects.
Ideation workshops are a great way to come up with new product ideas, but if the ground rules aren't set beforehand, they can quickly turn into a mess.
If we do a new product ideation workshop, the facilitators will have a general plan for what to do. However, we do need to understand your business and team a bit more.