Idea Prioritisation Portfolio Mapper Tool (Spreadsheet Template)

1. Open the Opportunity Assessment page.
2. Click "Refresh" at the top of the page to clear any previous inputs.
3. List your new product ideas and innovation initiatives in Column C.

Score each idea and adjust weightings to emphasize specific criteria.

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Opportunity

• Unmet Need. What is the level of unmet consumer/customer need? 1=Low, 5=High
• Strategic Fit. What is the level of fit with your corporate vision and growth strategy? 1=Weak Fit, 5=Strong Fit
• Market Potential. What is the potential revenue/value? 1=Low, 5=Large.

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Risk

• Market Readiness: What is the level of readiness that consumers and customers would have to go through to adopt the new solution? 1=Ready Now, 5=A lot of change needed
• Tech Readiness: What is the degree of readiness from existing internal technology and technical expertise? 1=Ready Now, 5=A lot of development needed
• Tech Feasibility: What is the degree of confidence to develop this solution? 1=High confidence, 5=Not Sure/Low Confidence

You can now see each idea plotted onto one of four quadrants on the Opportunity Map:

1. Innovate & Accelerate.  This indicates the opportunity is good, with low risk.
2. High Risk, High Return.
3. Quick Hit or Fast Follow. This indicates a lackluster opportunity but as it has low risk, maybe a quick win for you.
4. Business or Competitive Essential. This idea is risky, but is needed to keep ahead of competition.